timex organization b. V. Is one of the quality-recognised american watch organizations. Timex’s u. S. Headquarters are located in middlebury connecticut and it has large operations in china, the philippines and india and full scale sales groups in canada, the uk, france and mexico.
the corporation commenced in 1854 as waterbury clock in connecticut’s naugatuck valley, acknowledged all through the 19th century as the “switzerland of the usa.” sister organization waterbury watch synthetic the primary cheaper mechanical pocket watch in 1880. In the course of world war i, waterbury commenced making wristwatches, which had simplest simply emerge as famous, and in 1933 it made records through developing the primary mickey mouse clock beneath license from walt disney, with mickey’s arms pointing the time.
at some stage in global battle ii, waterbury renamed itself u. S. Time organisation. In 1950 the organisation introduced a wristwatch known as the timex. Over the next 3 decades, timex become bought through a sequence of classified ads which emphasized its sturdiness via putting the watch via “torture assessments,” including falling over the grand coulee dam or being strapped to the propeller of an outboard motor, with the slogan “it takes a licking and maintains on ticking.” with the help of former olympic broadcaster, spokesman john cameron swayze, income took off. The employer later became timex company, then timex institution and, to this point, has sold over one billion watches.
the agency has remained very competitive and the timex logo keeps its dominance via present day. Its primary market stays america and canada, although the timex logo is bought global due to its capacity to capitalize on its strong logo picture and recognition for excellent.
one of the maximum a hit and vital features to be had on many timex watches is the indiglo backlight system. Indiglo is a brand name of indiglo organization, totally owned via timex for licensing functions. Timex electroluminescent lamps, branded indiglo, were delivered in 1992 inside the ironman watch line. They have been a right away achievement. The indiglo lamp uniformly lighting fixtures the floor of the timex’s watch dials in a manner that makes the dial read very easily in many one-of-a-kind mild settings. In a few more moderen watches the indiglo backlight simplest lighting fixtures up the numbers, as opposed to the entire lcd show, which is accomplished with the aid of a specialised film that inverts the liquid crystal display transmissivity.
today, timex institution merchandise are synthetic inside the some distance east and in switzerland regularly based totally on technology that continues to be evolved inside the u. S. And in germany. With a large and varied line of watches, timex has the fashion for anyone. From the locker room to the board room, there’s a extremely good timex style time-piece for you.